CADA is a platform whose main aim is to foster and facilitate for local artisans and suppliers becoming part of the local and global economy. It aims to achieve, in a viral way, sustainable models from the environmental, social, and economic point of view based on a dialogue with the different communities’ artisan approach. CADA develops design strategies throughout the process, in the production and afterwards in the distribution chain. The main goal is to achieve a local and global outreach without the loss of identity, helping to reinforce the communities while still achieving design’s main goal: providing a service.


CADA started off as a research practice by Design Researcher and Practitioner Carmen Malvar in the fall of 2013. Shortly afterwards the main team of facilitators joined the venture. They collectively believed in the necessity of CADA as a hybrid shared space not only for documenting and exchanging knowledge but also for creating commercial paths for traditional culture.


CADA proposes new ways of approximation with artisan communities, which are rich in ancient craft and tradition and yet are in danger of being vacuumed up by the nature of top down globalization. It aims to design customized commercial paths to launch their artifacts locally and globally while documenting and learning from their expertise and experience in traditional culture. Oaxaca, Chiapas and Galicia are the focal points for the development of these projects.


CADA team is a group of people, who have strong interest and concerns about the future of heritage, identity and local value, and who came together to document the processes and stories behind the artifacts we together develop. we use social design, as a way to approach our work and we try to not only understand the processes as a cultural heritage, but also create optimized commercial paths to introduce our production to the global economy.



CADA is a local Project with a global and viral effect. It is a Fair Trade proposal using design and crafts from a local perspective to achieve a global process.

This perspective makes the use of technology and the "social media" essential, as an integral part of a project developed within the context of the 21st century. For this purpose, CADA proposes a communal ethical process and the creation of a platform that will also be a Hybrid Shared Space for exchanging knowledge.


Apoyo a la estrategia de comercializacion de las artesanas asegurando una manera etica y transparente en toda la cadena hasta

San Pablo Tijaltepec

Providing new formats of using traditional textile techniques to compete in the 21st Century market     In southwestern Mexico

Santo Domingo Tonaltepec

  The community of Santo Domingo Tonaltepec is still producing its pottery in the same way as in the pre-Hispanic


Improving the wool production chain among Chamula indigenous weavers in the Chiapas Highlands

Research Projects For Entrepreneurial Causes

CADA is a local Project aiming at a global and viral effect. It is a Fair Trade proposal using design and


Documenting and developing awareness of northwest Galician embroidery techniques

Social Exchange


CADA believes in the importance of legacy.

Social Exchange Through Design is a platform intended for Artisans, practitioners and designers. It aims to connect them as well as to provide them with the resources and tools they need to transform their ideas into successful entrepreneurial practices, opportunities for debates and seminars around topics of discussion. The platform transcends all physical borders and looks to spread its influence as far as the online format can help to reach. At CADA social exchange we look to share our hands-on-experience and continuous work with artisanal communities.


Design Week Puebla

at to

Future of Artisans at the Brooklyn Fashion + Design Accelerator

Enero 24, 2019 at 6:00 pm to 9:00 pm
Place: Brooklyn Fashion + Design Accelerator Plaza 630 Flushing Ave #704 Brooklyn, NY 11206

Documentary Screening – “Ñaa Kiku Isaa, Kiku Sa’ma” (Women Weaving our Culture)

Enero 16, 2018 at 12:00 pm to 2:00 pm
Place: Valerio Trujano Bilingual School Vista Hermosa Agency San Pablo Tijaltepec Oaxaca, México

Pop Up Sale – Traditional Blouses from San Pablo Tijaltepec

Octubre 7, 2017 at 10:00 am to 6:00 pm
Place: B&B El Diablo y la Sandía Boca del Monte 121 Col. Centro Oaxaca, México

Social Design – Seminar

Julio 27, 2017 at 4:00 pm to 8:00 pm
Place: Centro Cultural San Pablo - Fundación Alfredo Harp Helú Oaxaca Hidalgo 907, Colonia Centro Oaxaca City, Mexico

Social Exchange through Design – Seminar

Marzo 17, 2017 at 10:00 am to 8:00 pm
Place: Centro Cultural San Pablo - Fundación Alfredo Harp Helú Oaxaca Hidalgo 907, Colonia Centro Oaxaca City, Mexico


CARMEN MALVAR - Founder / Director

Drop us a message


    E-mail address



    Carmen Malvar

    • NEW YORK - 55 Liberty Street 2nd Floor NY, NY 10005 USA

      OAXACA    - Martires de Rio Blanco no 412 Colonia Aurora C.P. 68045 Oaxaca de Juárez, Oaxaca - México.
    • director@cadafoundation.org