CADA’s team is a group of Designers, Ethnographers, Anthropologists, and Artisans that hand in hand work to make this project a reality. With a creative mindset, high-level craftsmanship, and passion towards cultural heritage, CADA grows everyday.


Carman Malvar CADA Founder

Carmen Malvar (Founder / Director of CADA Foundation)

Design Researcher and Practitioner

Carmen Malvar is a PhD Candidate at Winchester School of Art, University of Southampton, UK, Holds a B.S from Maestro Mateo School of Art and Crafts, Spain and a B.S in Architecture with honors from Pratt Institute School of Architecture. She is principal of Atelier Malvar+ Tusch .Llc   in New York, where she specializes as a designer and brand/commerce consultant. She is the Director of the Masters Program in Retail Design at Elisava, Barcelona school of design and engineering. She is a Visiting Professor and Research Fellow at the Center for Sustainable Design, Pratt Institute, USA and Professor at Brand Management Certificate at Fashion Institute of Technology, New York, USA. Her vision of global design is broad and conscious, he widens her experience through teaching/researching in Spain, Latin America and USA about such varied topics as globalization through design, Identity in the age of globalization, international expansion strategies and trend and consumption analysis. Carmen lives and works between New York, Barcelona, Galicia and Oaxaca.


Ana Paula

Ana Paula Fuentes (Executive Director of CADA Foundation)

Social Entrepreneur  / Design Practitioner

She holds a Bachelor´s Degree in Textile Design from Universidad Iberoamericana with postgraduate studies in Knit and Fashion Knitwear Design at the Escuela Superior de Imagen y Diseño de Barcelona. She completed a Certificate in Social Design Entrepreneurship by Pratt Insitute, New York City. She has worked in Barcelona, Spain and Mexico City designing fashion knitwear collections for Knit-Knit, Dover, Vitos and Escorpion. Co-founder of the experimental “11011 studio” in Oaxaca City where she collaborated with more than twenty contemporary artists in exhibitions, performances, installations and concerts. She was also founder of “artesana”, a new craft products market network for Mexico. From 2006-2012 Ana Paula was the Founder Director of the Textile Museum of Oaxaca (Museo Textil de Oaxaca), a non-profit organization associated with the Alfredo Harp Helu Foundation

She had worked for the Mexican non-profit, El Camino de los Altos, an association composed by 130 Mayan weavers in the highlands of Chiapas and a group of eight French designers who worked together on the creation of a unique textile collection combining contemporary design and Mayan heritage. Ana Paula developed a marketing and promotion plan and served as community liaison for the cooperative La Flor de Xochistlahuaca, formed by 35 Amuzgo weavers in a project funded by the Rubin Foundation. Currently she works for Traditions Mexico, a company that offers a delectable menu of rare and unique cultural tour opportunities focusing on the master skills of artisans and their rich, backcactus world in the little-known, culturally diverse lands of Oaxaca and Chiapas, Mexico.


Maddalena Forcella

Maddalena Forcella

Facilitator/ Textile Designer and Practitioner

Her career begins as restorer in Roma´s archeological areas and she arrives in Mexico in 1987. She is a textile designer from the Universidad Iberoamericana in Mexico City, Mexico. En San Cristóbal de Las Casas, Chiapas, she founds a textile workshop with Mayan weavers, pioneering the introduction of new designs and contemporary sensibility in the production of textiles with traditional techniques. She has exchanged experiences and knowledge with weavers from different indigenous groups, teaching classes and qualifying courses mainly in Chiapas and Oaxaca both for government institutions (Fondo Nacional para el desarrollo de la artesanía FONART; Programa Nacional de Culturas Populares e Indígenas, Conabio) and civic groups and associations in México and Guatemala. She has taught at Universidad Iberoamericana and at the Centro de Diseño, Cine y Televisión in México City. She has cooperated with several companies in the design and production of artisan objects (Artefacto, Arroz con Leche S.A. in México, Iris Von Arnim in Hamburgo, Germany). She has also headed the craftsmanship development department of the Museo Na Bolom, in San Cristóbal de Las Casas, Chiapas. She is a founding member of the Mayan weavers and designers association “El Camino de los altos”

At the moment she is developing her own collection of textile accessories at, teaches courses on textile techniques for teaching institutions like the Centro de Las Artes of San Agustín, Oaxaca ( and cooperates with indigenous weavers on product development. She dedicates her time to artistic creation, has participated in several textile art exhibitions and cooperated in different installations.


Laura Margarita Quiróz Ruiz (Lita)

Design Practitioner/ Documentarian

Design Engineer, Laura has worked in research for the “Centro de Diseño de Oaxaca” and for the “Universidad Tecnológica de la Mixteca”.  She has directed documentary audios and videos such as “ÑAA KIKU ISAA Y KIKU SAMA”,  “MUJERES TEJIENDO NUESTRA CULTURA”, “WOMEN WEAVING OUR CULTURE” that shows the production process and design elements of traditional textile works of San Pablo de Tijaltepec. She has produced documentary videos about the crafts in Oaxaca as a tool for inter-cultural dialogue from community perspective.


Kythzia Barrera

Kythzia Barrera

Facilitator/ Industrial Design Practitioner

Industrial Designer, founder of Innovando la Tradición (2008) and Colectivo 1050º.  (2009), both successful organizations that support the development of pottery communities in Oaxaca, México. Kythzia’s work strengthens the bridges between art-craft-design to foster social and human changes, with a focus on sustainability. Honesty and open disclosure from the conventional and privileged designer positions shapes the essential part of Kythzia’s creative leadership as Head of Innovating Tradition and CEO of Colectivo 1050º. She holds a Bachelor´s Degree in Industrial Design from Universidad Iberoamericana, Santa Fe, 2001. Master in Social and Sustainable Design by the Design Academie, Eindhoven,in 2004. She completed a Postgraduate course in Ceramics by the School of Art and Design, Helsinki, 2007, and also a Crafts and Design postgraduate course at Kyoto Institute of Technology, 2011. She is a Sustainable Design professor at UIA, Santa Fe, México.


Diego Mier y Teran Gimenez Cacho

Diego Mier y Terán Giménez Cacho

    Graphic Designer/ Practitioner

Diego is a Graphic designer; he completed a Type design Master’s degree at KABK, Netherlands. Interested in the social and ethical dimension of design, and its power for change. He has taught in different universities in México and ran the Utopia workshop at the Universidad Iberoamericana. He is the founding co-director of Innovando la Tradición, a non-profit organization to re-think and re-value the traditional pottery of Oaxaca. He is a member of Colectivo 1050º, a brand that commercializes high-quality ceramic products produced by local artisans and designers through collaborative processes. In the EstudioFrutas y Verduras he works in graphic and editorial design.


Omar Federico Fernández Lesur

Omar Federico Fernández Lesur

Architect/ Design Practitioner

Architect from the Universidad Iberoamericana, México City, he designs and builds architecture and furniture integral projects, and participates in several social programs such as Santa María Yavesía’s furniture workshop, and the LAB U.C. group. Among his completed building works we can point out the restaurant El Che Gaucho in Oaxaca, Casa Cedro y Casa LEG, in México City. As for his furniture work, Casa Bahía, in Quintana Roo, Estudio Casa Lluvia and Departamento VKZ in México City also stand out. He was a member of the restoration team in the former Convento de Santo Domingo de Guzmán in Oaxaca, as well as in the restoration of the Capilla Abierta in Teposcolula and the structural restoration of the Templo de Santo Domingo de Guzmán in Yanhuitlán. His teaching experience includes work at Casa san Agustín Etlain Oaxaca, Centro de Diseño Cine y Televisión, México City, Cátedra Oscar Hagerman, in the Universidad Iberoamericana at Puebla y la Universidad Mesoamericana, at Oaxaca.


Luis Joel Morales Escobedo

Luis Joel Morales Escobedo

Anthropologist/ Ethnographer

Luis is an Anthropologist and the former head of CECATI No. 133 Training Center (Centro de Capacitación para el trabajo) in San Cristóbal de las Casas, Chiapas. Mexico a project with a vision directly linked to James Metcalf and Ana Peciller who established an important artist colony and school, the Adolfo Best Maugard School of Arts and Crafts, dedicated to the promotion of traditional coppersmith techniques in Santa Clara del Cobre, Michoacán, in 1973 Luis works in the recognition of the Craft at the Altos de Chiapas Region. He studies the viability of the livestock and agricultural production on the basis of its socio-economic relation. He has worked, since the 1970s in capacitating workers in several of the Chiapas state communities. He also has scripted and produced documentaries like Chai’ kin and Chac Dios de la lluvia in Tenejapa.


Rut Martin

Rut Martín

Design Ethnographer/ Market Researcher

B.Sc degree in Architecture from UIC Barcelona, Rut has worked in multiple private and public projects and collaborated in a Socio-Urbanistic project in Vietnam. She  studied Marketing and Social media and graduated her Master’s degree in Retail design and branding from ELISAVA in 2013. Rut has developed Retail Research projects for Brands as SONY, Brand books for international franchising, restaurants, store design and Pop Up stores. She coordinates the Technology module of the Retail Design Master degree in ELISAVA, Barcelona school for design and engineering. She also coordinates training courses for companies. She is the co-founder of MøøR Design Studio; a collaborative design team linked to Retail Design and new retail formats, digital events and Pop Up stores. She also collaborates with Atelier Malvar&Tusch in NYC and in the CADA foundation developing research, documenting data and designing infographics for the platform.


John Bruce

John Bruce

Filmmaker/ Design Ethnographer/ Strategist

John Bruce is an Assistant Professor of Strategic Design and Management at the School of Design Strategies at Parsons. His teaching and professional practice involve empathy, ethnography, and creative intervention. He is co-founder and senior strategist at Forward Mapworks, a whole-systems consultancy, providing insight and design for ventures and movements operating in complex ecosystems. He also co-founded the design and architecture firm Super-Interesting. John’s work in a variety of media formats explores possibilities for modes of immersive experience, engagement, and exchange. He studied painting and installation at the School of Visual Arts in New York City, and sustainable systems at Pinchot in Seattle.

John is a Fellow at the Graduate Institute for Design Ethnography and Social Thought, at The New School.


Fatima Guadalupe Diaz Garcia

Fátima Guadalupe Díaz García

Architect/ Facilitator

Born in Oaxaca de Juárez, México, she graduated with Honors in Architecture at the Instituto Tecnológico y de Estudios Superiores de Monterrey at Toluca. As part of her professional career evolution, she founded in 2009 her own architectural firm “QUARQS” Taller de Arquitectura, where she developed several commercial space projects. This led her to study a Master in Retail Commercial Space, at ELISAVA; Barcelona school of design and engineering, Barcelona (2011-2012). She cooperated with the Secretaría de las Infraestructuras del Gobierno del Estado de Oaxaca´s team, as Head of the Design and Urban Projects Department. During the cycle 2009-2010 she was a Committee Member of the Colegio de Arquitectos del Estado de Oaxaca, in charge of the secretary of Architecture Teaching. She has taught at the Universidad Autónoma Benito Juárez in Oaxaca, and at the Cámara Mexicana de la Industria y la Construcción in Oaxaca. She has also been a jury member for final Architecture Projects at the Universidad Anahuác del Norte in Distrito Federal. At the moment she is developing the executive project for the rehabilitation of Oaxaca´s Urban Image, which includes 6.2 km from one of Oaxaca`s accesses, while teaching Técnicas de expression at the Colegio Universitario de Oaxaca, and designing and building a Jeans shop in Ciudad de Puebla, México.



Rosario López Cruz

Artisan / Collective Ñaa Ñanga 

Born in  Nezahualcoyo, Mexico State, Rosario arrived for her first time to Tijaltepec in the year 2005, after getting married with Angel, her current husband and native of the municipality. After Rosario understood the community culture in embroidery, she decided by her own initiative to learn the technique that later, she even managed to improve. Working with embroidery has also been a great support for her, as it helps to obtain the necessary income for her children studies in elementary, high school and university.



Rosalía Bautista García

Artisan / Collective Ñaa Ñanga

Born in San Pablo Tijaltepec, Rosalia is one of the youngest women who work on Tijaltepec embroidering. She learned the embroidery technique at the age of twelve, with the instruction of her mother. Rosalia recalls that during her childhood, women in her community embroidered parts to produce blouses they used as school uniform. Consistently during her spare time, or when traveling, she likes to embroider.



Sebastiana García Bautisa

Artisan / Collective Ñaa Ñanga

Born in San Pablo Tijaltepec, Sebastiana remembers her childhood with great joy and affection, when her older sister taught her the embroider technique of “pickup shirring” at the age of ten. At first, it was hard because it is a difficult technique and requires a lot of dedication and time. It took her more than four years to improve the technique and only because she constantly practiced it. Today is one of the best embroiderers in the art; her embroidering pieces highlight a great quality in texture and composition.


Natividad Garcia Bautista

Artisan / Collective Ñaa Ñanga

Born in San Pablo Tijaltepec, Natividad is a woman who expresses a lot of creativity in the garments she produces. She is a master of the embroidery technique commonly called “pickup shirring”. She is very careful in presenting the traditional blouses of Tijaltepec, in the same way as she makes them with high quality and great imagination.